Director of Marketing and Digital Strategy
Muhammad Ali Baig, MA
About
As our esteemed Director of Marketing and Digital Strategy, Muhammad has been instrumental in crafting and executing robust digital marketing strategies that resonate with our corporate vision. His analytical prowess in dissecting market trends, consumer behavior, and competitive landscapes has been pivotal in enhancing our online presence, brand visibility, and customer engagement. Under his leadership, our dynamic marketing team thrives, delivering impeccably executed campaigns and optimizing performance with precision. Muhammad’s adept use of data analytics ensures our marketing initiatives are impactful and our budget is allocated with maximum efficiency. A visionary in his field, he consistently integrates the latest industry trends and digital technologies to maintain our competitive edge.
Expertise
Muhammad Baig, is a distinguished marketing professional with a master’s in marketing (MA) from the prestigious London Metropolitan University, obtained in 2006. In pursuit of continuous professional development, he embarked on a digital marketing certification program at Bow Valley College, Calgary, in September 2023. His commitment to excellence is further demonstrated by his acquisition of industry-recognized certifications, including the Hootsuite Platform, Google Analytics, and Google Ads Search.
Muhammad’s rich career tapestry includes a foundational tenure in the banking sector, where he commenced as a Personal Financial Consultant at Standard Chartered Bank in Pakistan. His acumen for relationship management flourished as he ascended through roles in Retail and Commercial Banking, specializing in branch banking, credit, and operations. His journey culminated in the esteemed role of VP Retail and Commercial Banker, a position he held until February 2021.